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Action on Salt


Each year CASH is fortunate to have support from a number of leading health charities and celebrities.

Confirmed supporters for Salt Awareness Week 2011 include:


  • Men's Health Forum
  • British Heart Foundation
  • The Stroke Association
  • National Heart Forum
  • Blood Pressure Association
  • Cancer Research UK
  • National Obesity Forum
  • National Osteoporosis Society
  • Kidney Research UK
  • Meniere's Society
  • Asthma UK
  • Alzheimer's Society


  • Anne Diamond - Journalist and Health Campaigner
“Let’s make 2011 our healthiest year yet by eating less salt. We should all be more aware of what’s being put in our food by checking the labels and choosing the low salt options. This simple step can make a big improvement to our health. And, as well as that, we should put as much pressure as we can on the food industry to cut right back!”
  • Antony Worrall Thompson - Celebrity Chef
"I'm pleased that the effect of a high salt diet on men's health is being highlighted in Salt Awareness Week. I support this initiative and would urge the food industry to think about how much salt is added to our food"
  • Levi Roots - Celebrity Chef
"This year let’s all correct a fault and reduce our intake of salt; it's all about a healthier life style. One love"
  • Martin Dorey - Celebrity Chef
“I applaud the guys and girls at CASH for what they do during Salt Awareness Week 2011. I’m no nutritionist but I do believe that it’s important to know what’s going into the food you eat. Cooking from scratch with fresh ingredients means you are in control of your salt intake. And that also means that if you want to cut it out of your diet or simply want to reduce the amount you consume, then you can. It’s such a simple thing to do yet it can make a big difference.”
  • Gerald Roser - Chairman, Master Chefs of Great Britain
“I have always been a strong supporter and believer in using the minimum amount of salt in all my cooking and I believe that the industry needs to be urged to take a close look at the often excessive and harmful amounts of salt used in some of the cooking processes.  We at the Master Chefs have always been supportive of Salt Awareness Week and are happy to continue to do so”
  • Diana Moran - Fitness expert, journalist and model
"We should all be more salt aware by thinking about which foods contain hidden salt and making better choices to reduce our salt intake. This year's salt awareness week gives us a chance to look after the men in our lives as well as ourselves. Men eat more salt and are at a higher risk of cardiovascular disease than women. So the real way to a man’s heart? Cooking at home with low salt flavours such as herbs and spices!"
  • Peter Harden - Harden's Restaurant Guide
"I am delighted that the harmful effects of a high salt diet on men's health is being highlighted in Salt Awareness Week. Chef's today have huge media followings, but they are also often habitual salt addicts. I hope this campaign will help them realise the tremendous example they could set through their restaurants and TV exposure to improve health".
  • Cyrus Todiwala OBE DL - Celebrity chef and patron of Pan-Indian restaurant Café Spice Namasté.  
"I fully support the work of CASH in encouraging us all to eat less salt. If you’re looking to improve the flavour of your food, why not make use of all the wonderful flavours available? Since finding out about how bad too much salt can be for our health, I have been using less in my recipes and my restaurant. Try it for yourself."
  • Azmina Govindji - RD MBDA, Award-winning Dietitian and Media Nutritionist

“Let’s face it, we’ve grown accustomed to the taste of salt. If as a child you were exposed to salty foods, you are more likely to prefer similar foods in adult life. Many fast food outlets today sell foods that are particularly attractive to children and students; they are often cheap and salty, with some being high in harmful trans fats. Salt Awareness Week highlights these issues so we can create noise about where we need to make changes. Considering most of the UK population’s salt intake comes from food cooked outside the home, it is in these areas where the biggest change needs to take place. Additionally, South Asian men have a higher risk of stroke, so it is important to create awareness of the use of unmeasured amounts of salt in traditional cooking”




Chris Kamara - Sports Presenter Mick Brown - Radio Jackie DJ Des Kelly - Daily Mail Columnist Hilary Jones, GP, media doctor and breakfast TV health editor

Men's Health Forum  

"The Men’s Health Forum supports Salt Awareness Week because men feel that so much information about diet is not written for them. We work to help improve health for men and boys including publishing the award-winning range of mini manual health booklets for men"   

British Heart Foundation

"The British Heart Foundation is pleased to support salt awareness week. It is vital that everyone knows what the daily maximums are for salt, how they can find out how much they are eating and what action they can be taking to stay within the limits set. We know that in the UK people are currently consuming too much salt which can, over time, lead to high blood pressure - a key risk factor for heart disease. A single front-of-pack food labelling scheme that allowed everyone to see the content of the food that they are buying at-a-glance would help us all to understand what we are eating and to make healthier choices"

The Stroke Association

"The Stroke Association supports National Salt Awareness Week 2010 as reducing our salt intake is one of the easiest things we can to do to help prevent stroke. High blood pressure is the single biggest risk factor for stroke and there is evidence to suggest a high intake of salt can aggravate high blood pressure. Reducing salt intake is simply done: beware of the salt content in every day foods and opt for low salt alternatives"

National Heart Forum - quote coming soon    

Blood Pressure Association

"Eating too much salt is a major factor in the development of high blood pressure, the main cause of strokes and heart disease, and a condition which affects one in three of us in the UK. Although this message has got through to some, many people are simply still not aware of how much salt they eat or that 'low salt' doesn't have to mean 'low taste'. "We want to help everyone understand that reducing salt in their diets brings a whole range of health benefits, including having a positive effect on their blood pressure, which is why the Blood Pressure Association is proud to support National Salt Awareness Week 2010."

Cancer Research UK

"Cancer Research UK is pleased to support National Salt Awareness Week. Reducing the amount of salt we eat can help lower the risk of stomach cancer as well as other diseases.  So it's important to watch our salt intake by keeping eye on food labels and cutting down on high salt foods"

National Obesity Forum

"The National Obesity Forum strongly supports Salt Awareness Week. Salt intake and obesity are both closely linked with heart disease and stroke, and the types of food which cause obesity and its co-morbidities are often the very same foods which contain dangerously high levels of salt. Eating snacks which contain salt, leads to increased consumption of beer and other high calorie drinks, and a vicious circle is created. Combating obesity and high salt intake involves targeting the same foods, and NOF is very committed to collaborating with Salt Awareness Week." 

National Osteoporosis Society

"Reducing salt is recommended for improvements in general health with benefits for the heart and blood pressure, but it could also have benefits for bone health too. A high intake of salt in the diet causes an increase in the amount of calcium lost in urine. The effects of salt on blood pressure may also be responsible for speeding up the body's loss of calcium. As calcium is vital for building bones, anything which increases its loss from our body could impact on bone strength”         

Kidney Research UK 

"Kidney Research UK believe that if everyone is aware of the amount of salt they consume then they can lead a healthier lifestyle and look after their kidneys. We find that if people who suffer from high blood pressure actually reduce their salt intake it could help to slow down any decline in their kidney function. It is important that people pay attention to their kidneys and look after them by eating a healthy diet as they are vital to our overall health. The prevalence of kidney disease is increasing at over 5% each year and we want to educate people that a high-salt diet can lead to kidney problems. This is why Kidney Research UK supports National Salt Awareness Week 2011"

Ménière's Society

"Ménière's disease is a long term progressive condition affecting the balance and hearing parts of the inner ear. Symptoms are acute attacks of vertigo (severe dizziness), fluctuating tinnitus, increasing deafness and a feeling of pressure in the ear. Other vestibular disorders, such as labyrinthitis and BPPV have similar debilitating symptoms of dizziness for sufferers. Salt reduction is widely recommended for many people with Ménière's disease/vertigo, as reducing salt intake is thought to help reduce the frequency and severity of the dizziness."

Asthma UK

"Asthma UK supports National Salt Awareness Week as we know that eating a healthy diet will help keep asthma symptoms under control”

Alzheimer's Society

“Alzheimer’s Society fully supports the work of CASH and National Salt Awareness Week. Too much salt in the diet can lead to hypertension, stroke, heart disease and obesity. All of these conditions increase the risk of developing dementia later in life. 750,000 people in the UK currently have dementia, and the numbers are rising. There is no cure for this devastating disease but there are some simple changes in lifestyle that people can make to help reduce their risk. Reducing the amount of salt in their diet is one important way to achieve this"

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